The fabulous 70s
The seventies was a decade marked by the social upheavals at that time. Those years were engraved in our minds by student revolutions and the fight for individual liberties. All of the voices that were raised together in a struggle seeking recognition of their rights had a huge impact on the aesthetics that were characteristic of that era.
It can easily be said that music was a leitmotiv in that decade, when a plethora of bands appeared of many different styles that went on to become not just musical reference points, but also stylistic ones too for the thousands of fans that travelled from far and wide to come to their concerts. The 70’s was one of the most prolific decades in terms of style and one in which rock stars started to really work on the details in their styling. During this period the top musicians took great care about all of the little details that made up their style, alongside living for their music. The haircuts and hairdos were the driving force behind their rhythm and the styles lived out in the nights at the Studio 54 back then. Now more than ever, the seventies are coming back into fashion, supported by the world of hairdressing.
In the seventies many of the most repeated trends also came together, emulated and copied from the past; at that time the same girl could include boho, country and disco elements in any of her looks without batting an eyelid. It was certainly a very rich decade as far as fashion was concerned; a cultural boom that defined what came after it.
How fortunate were those people who could live in that decade, when technology had no social relevance and music was what reined over society! Nowadays we are living in an era that, just like the seventies, values diversity and individuality, not wanting uniformity in any way, shape or form, but rather enjoying a huge range of musical styles and fashion choices.
The seventies has surely been the most reinvented decade of all time and, at the same time, the most ridiculed for the extravagance and for not caring one jot about what people would say; there is a huge parallel to be seen with our current age. Seventies-inspired fashion reflects the world we live in today, which tries to break down the established rules, revamping trends and adapting them to the various ways of living life.
We are now seeing a great celebration of the achievements from that time and a new generation that once again is rejecting the established rules. This collection seeks to commemorate the fabulous 70s and celebrate the triumph of individual rights.
The biggest challenge for any hairdresser is obtaining and achieving the most natural colours possible without the slightest hint of artificiality.
To achieve this we need to take into account the original hair colour and go for a tone that is not too far away from the natural one or the starting point.
In our colour block we wanted to show that if we abide by this rule, then we can achieve incredible results. The tones that most of our customers ask for are natural colours that help them recover the tones that they had when they were in their youth or the colour that they wanted to have. As professionals we need to keep our customers happy, giving them a superb natural service as far as colour is concerned.
In the coming season we will see how one of the predominant trends will be the intelligent use of colour that gives the hair an aspect of this new fashion, giving it its own character, returning it to its natural vitality and luminosity.