The fabulous 70s
The seventies was a decade marked by the social upheavals at that time. Those years were engraved in our minds by student revolutions and the fight for individual liberties. All of the voices that were raised together in a struggle seeking recognition of their rights had a huge impact on the aesthetics that were characteristic of that era.
It can easily be said that music was a leitmotiv in that decade, when a plethora of bands appeared of many different styles that went on to become not just musical reference points, but also stylistic ones too for the thousands of fans that travelled from far and wide to come to their concerts. The 70’s was one of the most prolific decades in terms of style and one in which rock stars started to really work on the details in their styling. During this period the top musicians took great care about all of the little details that made up their style, alongside living for their music. The haircuts and hairdos were the driving force behind their rhythm and the styles lived out in the nights at the Studio 54 back then. Now more than ever, the seventies are coming back into fashion, supported by the world of hairdressing.
In the seventies many of the most repeated trends also came together, emulated and copied from the past; at that time the same girl could include boho, country and disco elements in any of her looks without batting an eyelid. It was certainly a very rich decade as far as fashion was concerned; a cultural boom that defined what came after it.
How fortunate were those people who could live in that decade, when technology had no social relevance and music was what reined over society! Nowadays we are living in an era that, just like the seventies, values diversity and individuality, not wanting uniformity in any way, shape or form, but rather enjoying a huge range of musical styles and fashion choices.
The seventies has surely been the most reinvented decade of all time and, at the same time, the most ridiculed for the extravagance and for not caring one jot about what people would say; there is a huge parallel to be seen with our current age. Seventies-inspired fashion reflects the world we live in today, which tries to break down the established rules, revamping trends and adapting them to the various ways of living life.
We are now seeing a great celebration of the achievements from that time and a new generation that once again is rejecting the established rules. This collection seeks to commemorate the fabulous 70s and celebrate the triumph of individual rights.
Rock and Roll Circus Editorial
Over the last year we have seen how beard styling has been taking all the attention in the market, even eclipsing the female sector at some points. The popularity of this new trend has convinced a lot of men, who have adopted it, whatever their previous style or traits. We find ourselves faced with an army of bearded clones who, with no regard for their specific features, have given into the trend which seemed daring a priori. We have reached a point now that this risk does not exist, given the popularity of the trend. The real risk now is swimming against the tide and looking for a trend that goes better with the personal character of each person.
In our Rock and Roll Circus we wanted to bring back the night-time wildness of the seventies. We have gone for an explicit ambiguity in our proposals, an exchange of roles between the sexes. We chose to leave behind the masculine-feminine binary as a defence of individual liberties, abandoning gender classification.
We have here a goal to achieve modernity that rejects gender, aiming instead for comfort. In the seventies, this came with rebellion against the established norms, which today is one more step towards the unavoidable. The liberties and achievements over all these years started out their struggle in the seventies, when certain social groups started to claim their rights.
Today, having won each of these battles, we have come to the point when we can all decide how we want to dress and how to do our hair regardless of our identity and sexual preferences.
Being daring is on the cutting-edge once again.