The fabulous 70s
The seventies was a decade marked by the social upheavals at that time. Those years were engraved in our minds by student revolutions and the fight for individual liberties. All of the voices that were raised together in a struggle seeking recognition of their rights had a huge impact on the aesthetics that were characteristic of that era.
It can easily be said that music was a leitmotiv in that decade, when a plethora of bands appeared of many different styles that went on to become not just musical reference points, but also stylistic ones too for the thousands of fans that travelled from far and wide to come to their concerts. The 70’s was one of the most prolific decades in terms of style and one in which rock stars started to really work on the details in their styling. During this period the top musicians took great care about all of the little details that made up their style, alongside living for their music. The haircuts and hairdos were the driving force behind their rhythm and the styles lived out in the nights at the Studio 54 back then. Now more than ever, the seventies are coming back into fashion, supported by the world of hairdressing.
In the seventies many of the most repeated trends also came together, emulated and copied from the past; at that time the same girl could include boho, country and disco elements in any of her looks without batting an eyelid. It was certainly a very rich decade as far as fashion was concerned; a cultural boom that defined what came after it.
How fortunate were those people who could live in that decade, when technology had no social relevance and music was what reined over society! Nowadays we are living in an era that, just like the seventies, values diversity and individuality, not wanting uniformity in any way, shape or form, but rather enjoying a huge range of musical styles and fashion choices.
The seventies has surely been the most reinvented decade of all time and, at the same time, the most ridiculed for the extravagance and for not caring one jot about what people would say; there is a huge parallel to be seen with our current age. Seventies-inspired fashion reflects the world we live in today, which tries to break down the established rules, revamping trends and adapting them to the various ways of living life.
We are now seeing a great celebration of the achievements from that time and a new generation that once again is rejecting the established rules. This collection seeks to commemorate the fabulous 70s and celebrate the triumph of individual rights.
Men’s cuts: Our rock stars
Bob Dylan (Michelle)
This look gives us maximum volume, character and an important presence, inspired by the unmistakable Bob Dylan and his wild hair, a cut created from different contoured lengths, respecting the overall look and its volume, and leaving the front nice and long in this case, to achieve something sexy, wild and natural.
Paul Weller (Dustin)
Very far away from creating a “barber” look, we achieved this style inspired by the charismatic air of Paul Weller. The basic features of this masculine mullet are the fact it has no sides, a shaved nape and the contours being perfected as much as possible. We have tried to reach an equilibrium between length and volume working in harmony to achieve the most rock star look possible.
This look is not for everyone since its boldness and airs of the night are its most remarkable features. We should not forget that the seventies was an era when it was particularly popular to be androgynous, which is why there is some common ground between this mullet and the women’s mullets.
Mood Men – Morrisson
Our aim in this collection was to focus our attention on men’s curls and show the freshness of their volume, distancing ourselves from controlled lines that make other trends appear less natural.
Curls are synonymous with naturalness, authenticity and individuality. They are a wild and masculine attribute, perfectly identified with the sensuality of this new fashion.
Our intention was to bring back the masculine essence, the sweeping naturalness that dominated the seventies, leaving behind the trends that squared off masculinity.
The trends that we left behind sought to schematize the fundamental aspects of masculine beauty to mass produce them. This collection was aimed to give men back their spontaneity and originality, which are the best traits they can have, and without them they would be deprived of their identity, their most valuable treasure.