The fabulous 70s
The seventies was a decade marked by the social upheavals at that time. Those years were engraved in our minds by student revolutions and the fight for individual liberties. All of the voices that were raised together in a struggle seeking recognition of their rights had a huge impact on the aesthetics that were characteristic of that era.
It can easily be said that music was a leitmotiv in that decade, when a plethora of bands appeared of many different styles that went on to become not just musical reference points, but also stylistic ones too for the thousands of fans that travelled from far and wide to come to their concerts. The 70’s was one of the most prolific decades in terms of style and one in which rock stars started to really work on the details in their styling. During this period the top musicians took great care about all of the little details that made up their style, alongside living for their music. The haircuts and hairdos were the driving force behind their rhythm and the styles lived out in the nights at the Studio 54 back then. Now more than ever, the seventies are coming back into fashion, supported by the world of hairdressing.
In the seventies many of the most repeated trends also came together, emulated and copied from the past; at that time the same girl could include boho, country and disco elements in any of her looks without batting an eyelid. It was certainly a very rich decade as far as fashion was concerned; a cultural boom that defined what came after it.
How fortunate were those people who could live in that decade, when technology had no social relevance and music was what reined over society! Nowadays we are living in an era that, just like the seventies, values diversity and individuality, not wanting uniformity in any way, shape or form, but rather enjoying a huge range of musical styles and fashion choices.
The seventies has surely been the most reinvented decade of all time and, at the same time, the most ridiculed for the extravagance and for not caring one jot about what people would say; there is a huge parallel to be seen with our current age. Seventies-inspired fashion reflects the world we live in today, which tries to break down the established rules, revamping trends and adapting them to the various ways of living life.
We are now seeing a great celebration of the achievements from that time and a new generation that once again is rejecting the established rules. This collection seeks to commemorate the fabulous 70s and celebrate the triumph of individual rights.
Mood Lady Patchwork
Grace Slick (Salvina)
A striking long bob, this time paired with a long and abundant fringe down to the eyes that gives it greater presence and elegance, alongside russet tones that provide shine and sparkle to a darker colour. This cut brings together self-confidence and sexuality, inspired by the muse Grace Slick (psychedelic rock star) with her ever-present fringe.
If there is one particular beauty hallmark of the seventies that stands out, it is, without a shadow of a doubt, the fringe. When deciding whether or not to cut it, there are two different opinions: those who have had a bad experience and those who have had a good one, who for the most part would describe themselves as fringe-addicts.
This look seeks to convey the sublime softness that defined Grace Slick, bringing in some russet tones that make it more luminous and elegant.
Suzi Quatro (Valeria)
The inspiration that Suzi Quatro has given us in this look cannot go unnoticed and it stands out in the lines of the mullet styling and back combing (bulging top layer and feathering at the ends).
For this look, we wanted to give it a commercial air, with a long side fringe that tones it down and adds a great deal of femininity.
The cut has been softened by classic icy blonde highlights creating a blurred effect in light pink, which is more in fashion than ever.