Meet the new hairdressing collection by Paul Gehring for Alter Ego Italy – the clash of two opposite worlds. Separate universes. Elegance and class on one side, modern utility and street fashion on the other.
> Today, fashion is more cosmopolitan than ever, breaking down borders and distances, taking inspiration from the street and translating it into wishes within a feminine world. The result is an eclectic and dissenting woman.
> Catwalks have brought clothes that enhance femininity with simplicity and elegance, linking it to an everyday ease of use and uncomplicated combinations. This result is our very inspiration – the city, its many different facets and its new urban tribes.
> UPTOWN is all about chic, elegance, stylishness and sensual femininity waiting to be unveiled… DOWNTOWN discovers urban creatures that make the concrete jungle their natural habitat to catch all eyes.
> The aspect that unites both UPTOWN DOWNTOWN universes in order to create an absolutely contemporary atmosphere is ‘contamination of one with the other’.



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Ciao Paul! Le tue collezioni sono sempre entusiasmanti…………! Riesci a catturare l’anima della donna attraverso le tue creazioni………! Sei fantastico! Ne traspare un’energia positiva in barba a tutto ciò che di negativo ci avvolge……………! Bravo e spero un giorno di poter conoscere da vicino ciò che guardo virtualmente con molta gioia. Grazie Paul………..