Inspiration from the past – dreams about the future – interpretation of the present! This motto clearly defines the challenge ALCINA fashion designers and Paul Gehring had to face! Their trends finally managed to create a breach between clear and austere silhouettes and a softly flowing, very romantic material. With determination and fascination, they inspired themselves with the aesthetics of the 50’s and the 70’s, in order to present a professional and future-oriented creation: the DUALIS Looks for 2011. This is revolutionary elegance and absolute femininity. Discover this new touch of sensuality as part of another homage to women:

DUALIS ROMÁNTICA
ALCINA presents a look representing the elegance and femininity of the 50’s, which radiates fresh nonchalance and discreetness. We consciously bet on a woman’s most feminine facet that only accomplishes its full attention through a fascinating styling! A romantic but coquettish appearance is granted through the magic of these looks.

DUALIS CONSCIENTE
Inspired by the 70’s and representing a combination of both austere and elegant relevance with sensuous and seductive appearances, ALCINA pretends to join different fashion topics with their opposites, by transmitting concepts such as “charming smugness” or “rich minimalism” as an insight into the new world of Glamour. The revolutionary styling applied makes it possible to highlight a woman’s austere but sensual but seductive image!

click here to view the ROMÁNTICA & CONSCIENTE collection gallery

Soft and Sharp is inspired by the dual spirit of the company Alter Ego Italy, whose name actually means “the other me”. This collection offers a twofold interpretation of female beauty, in a context “Soft” made of flowing and harmonious lines, and “Sharp” containing dynamic and sharp appearances. Soft and Sharp speaks a simple language [...]

The future always has its origins in the experiences of the past. So, a new woman arises and gets the star role of the newest Paul Gehring collection: one who has constantly evolved in the past and who now can interpret versatility out of an apparent contradiction of styles. This is how the collection’s two [...]

2.500 Professional Hairdressers celebrate the “real” fashion by Paul Gehring in Düsseldorf, Germany at the “Top Hair Trend & Fashion Days”…

Paul Gehring’s “grungy” hairstyles shine in the Milano Fashion Week…

Paul Gehring predicts significant changes in the hairdressing industry…